What is Fashion Marketing?
How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising, design and business administration, as well as a solid understanding of the fashion world, in order to take a new clothing line and get it the attention it needs to be successful.
Who would be more interested in a red A-line skirt with blue embroidery: a new mother or a 15 year-old girl? These are the questions a good Fashion Marketer must be prepared to ask and answer when working with a new clothing line. Fashion Marketers have a good sense of popular culture and on what will be stylish in the future. In a sense, they are the visionaries of the field who not only recognize what will be successful and which consumer group will be the most interested, but know how to market the clothes to these target groups.
Most of Fashion Marketing is behind-the-scenes: keeping abreast of fashion trends and consumer buying habits; putting together advertising campaigns that target specific consumer groups and appeal to their tastes; being mindful of the broader picture of the fashion world and what new style innovations are being introduced into the field. Fashion Marketers are the savvy idea people, the connectors between the designers and their public.
Featured Fashion Schools and Colleges:
Brooks College - Long Beach, CA
At Brooks College in Long Beach, CA, you can obtain a degree in fashion design or fashion merchandising. Graduates of the fashion design program will be qualified to work as designers, assistant designers, fashion stylists, patternmakers, fashion illustrators, and more, while graduates of the fashion merchandising program will be ready for management and/or executive training positions. Brooks College Long Beach, which is close to LA, one of the fashion capitols of the world, is the perfect place to start your career in fashion. Apply for more information today!
International Academy of Design and Technology - Chicago, IL
The fashion design programs offered at the International Academy of Design and Technology at Chicago, IL allow students to work in the fashion epicenter of the Midwest. Whether you have a fashion background or are entirely new to the field, IADT will provide you with traditional techniques as well as new computer-based design, pattern drafting, and manufacturing that will help you to make a successful career. Check out the link and receive complimentary information today!
International Academy of Design and Technology - Tampa, FL
The main objectives of the International Academy of Design and Technology (IADT) in Tampa are to prepare students for professional careers, develop creative individual thinking, and to develop in its students a sense of uniqueness. By offering a balanced curriculum to up-and-coming fashion designers like you, IADT creates an educational environment conducive to learning both theoretical and practical techniques to approaching fashion design. Check out the link to receive complimentary information from IADT today!
American InterContinental University - Buckhead, GA
American InterContinental University at Atlanta (Buckhead), GA offers associate's and bachelor's degrees in fashion design, fashion marketing, and combines the two in a bachelor's degree of fashion design and marketing. You can choose to specialize or to integrate both fields, coupling the advertising, marketing, and retail know-how of the marketer with the creativity and artistic talents of the designer. Click the link to receive more information.
American InterContinental University - Los Angeles, CA
American InterContinental University at Atlanta (Buckhead), GA offers associate's and bachelor's degrees in fashion design, fashion marketing, and combines the two in a bachelor's degree of fashion design and marketing. You can choose to specialize or to integrate both fields, coupling the advertising, marketing, and retail know-how of the marketer with the creativity and artistic talents of the designer. Click the link to receive more information.
International Academy of Design and Technology - Detroit, MI
If you're looking for a career in interior design, fashion design or visual communications, but need flexible instruction and a highly creative environment, the International Academy of Design and Technology in Detroit is the school for you. IADT Detroit offers extensive assistance in formulating a portfolio and preparing you for a career after graduation, beginning with basic skills and expanding to the nuances of your art. And all classes are taught by highly-respected instructors who can offer you personal attention.
International Academy of Design and Technology - Las Vegas, NV
The International Academy of Design and Technology's program in Fashion Design in Las Vegas is an intense course of study that is designed to prepare graduates for a career in the designing, making and marketing of fashion. By the time graduates are ready to enter the industry, they have developed a professional portfolio. They should be ready to face the challenges of a career in the fashion industry. The reality of fashion design is that you have to run faster and work smarter. Graduates should be prepared not just to respond to fashion trends, but to establish them.
International Academy of Design and Technology - Seattle, WA
IADT Seattle offers both an Associate of Applied Science and a Bachelor of Fine Arts degree in Fashion Design. The goal of IADT Seattle is to encourage students to develop their creative talents, so they can become innovative designers in the field. The program focuses on techniques of fine craftsmanship, consumer-based needs, and business awareness. At the International Academy of Design and Technology in Seattle, the Fashion Design curriculum was developed to be an intense set of courses that can prepare graduates for a career in the designing, making and marketing of fashion. Plus, in order to sharpen their skills using textile equipment, students work with industrial machines, cutting tables, and dress forms.
International Academy of Design and Technology - Nashville, TN
The fashion design courses at IADT Nashville can give you the fashion designing skills and experience you need to launch a successful career in fashion! The curriculum combines traditional fashion designing techniques with modern computer-based design, pattern drafting and manufacturing to keep you current with the today's recent innovations in the field. IADT Nashville offers two levels of fashion degrees: an Associate of Applied Science in Fashion Design and Merchandising, or, for more in depth study, a Bachelor of Fine Arts in Fashion Design and Merchandising.
Brooks College - Sunnyvale, CA
The Fashion Design program at Brooks College provides academic and specialized practical instruction to prepare the student to enter an ever-changing and exciting world of fashion. Graduates of the program are qualified for the following: Designer and Assistant Designer, Fashion Stylist, Production, Patternmaker, Pattern Grader, Fabrications and Trim Buyer, as well as, Fashion Illustrator and Textile Artist.